The Raven’s Lady – the traveller returns

In April, I sent Crystal Cox her made-to-order story, The Raven’s Lady. I promised her sole use of it for the month of May. Today, in New Zealand, it’s 1 June, and over the next month or so, I’m going to post this story, and Tiffany Reid’s Kidnapped to Freedom.  I’m also planning to make them into ebooks for my newsletter subscribers (if you’re a subscriber, expect to get a link within a week). And sooner or later, I’ll give away enough made-to-order story prizes to have a collection. (The next one is at my friend Mari Christie’s party on 10 June. She’s launching La Déesse Noire, written under her pen name, Mariana Gabrielle.) So that’s the plan. Now, without further ado, The Raven’s Lady.

TRL cover

In the past eight years, Felix Maddox had spent more hours staking out suspects than he ever wished to remember. He couldn’t count the number of nights he’d spent awake, knowing he’d go into battle the next morning. He had even been imprisoned for six months.

This evening as a guest in what should be his own home was probably not the most interminable he had ever suffered through. At this moment, though, it certainly felt like it.

The lady he was supposedly here to consider as a wife was pretty enough, he supposed, if one liked milk-and-water misses who never looked up from their plates, and who answered every conversational sally with a monosyllable or a giggle.

She had sadly changed from the lively child he remembered. But that was long ago, almost another life. She was nine, and he was fourteen, the last time they parted.

The only interesting thing about her now, as far as he could see, was the raven she kept as a pet. He remembered the raven, too. He’d been the one to rescue the half-fledged bird from a cat, but Joselyn Bellingham was the one who tended it, fed it, and captured its affection.

He’d been startled when the raven flew in the library window that afternoon, fixed him with a knowing eye, then marched out the door and along the hall, to tap at the door of Miss Bellingham’s sitting room until she opened and let it in.

Now, though, at dinner, any sign of originality was absent. And as for his cousin, the fat oaf who had inherited the viscountcy when Felix was reported dead, the man’s conversation was all on-dits about people Felix didn’t know and off-colour jokes that were inappropriate in front of a lady, and not even funny.

Miss Bellingham rose to leave the gentlemen to their port, and Felix forced his face into a pleasant smile as he prepared to get fat Cyril even drunker and pump him for any knowledge he had of the Black Fox, the smuggler Felix had been sent to investigate.

A waste of time, in his opinion. Cyril couldn’t organise a bunfight in a baker’s shop. The condition of the lands and buildings on the estates of Maddox Grange showed the man was a total incompetent.

Felix couldn’t blame Cyril for thinking he was the viscount. Felix had decided to stay dead to more easily find the traitors who had given him up to the French. The released prisoner, Frederick Matthews, was no threat to them until all of a sudden they were behind bars. Then Colonel Webster, one of Castlereagh’s men, had approached him and said the identity he had painstakingly created could be used to help England win the war.

He’d stayed in that identity even after Napoleon was exiled to Elba, sure the emperor would not accept his defeat.  The right decision, as it turned out—but Waterloo had finished Napoleon’s ambitions forever, and he was now home to claim his own; just this one last job for Webster to complete.

Felix had nothing against smugglers who simply sought to make a living, but he hated with a passion the type Webster was after; those who had smuggled French spies onto English soil. And the Black Fox—the smuggler leader on the patch of coast that belonged to Maddox Grange—was, by all accounts, the worst of the worst.

“So what did you think of her? Nice tits, eh?” Cyril made cupping movements under his own not inconsiderable dugs.

Felix resisted the urge to punch the fool. “She’s very quiet,” he said.

“Yes, that’s an advantage, don’t you think,” Cyril agreed. “Who wants a chattering woman? And she’s a good housekeeper, don’t you know? And used to living in the country, so you could just leave her at your estate—you did say you had an estate, Matthews?”

“Yes, I have an estate.” After the meeting with Webster, he’d been sitting at his club considering his options when Cyril Maddox came in with a group of cronies. That wasn’t so surprising. The Maddoxes had been members of Brookes since it opened. He hadn’t recognised Cyril; he hadn’t seen him since they were boys. But the group sat right behind him, and he’d soon realised that the supposed viscount was talking about raising money by selling Felix’s childhood friend.

“Does Miss Bellingham have a fortune, Maddox?” one of the others asked. “I’m not interested in a chit without a fortune.”

“A competence, rather. In trust till she turns 25 or marries,” Cyril said. “If she had a fortune, Peckridge, I’d be marrying her myself! But 2,000 pounds, gents! That’s worth an investment of 500, surely? And she’ll have control of it herself in less than three years. A sin against nature, that is.”

“22? That’s pretty old! What’s wrong with her? Secondhand, is she?” The others all sniggered.

Cyril was indignant, more on behalf of his sale than in defence of Miss Bellingham. Felix was indignant enough on that cause for both of them. He remembered Jocelyn Bellingham; remembered her well. She was Cyril’s cousin, not his; the daughter of Cyril’s mother’s sister, left to her aunt’s care after the death of her parents, “and as shy and modest a lady as you could wish to find,” Cyril proclaimed.

Even if he hadn’t had his mission, Felix might have spoken up at that point, for the sake of the child he remembered. As it was, he introduced himself (as Frederick Matthews), apologised for overhearing, and announced that he was interested in 2000 pounds and would be willing to consider taking a wife. It worked, and here he was, drinking his own port, in his own house, and listening to cousin Cyril describing a lady in terms that made him see red.

Suddenly, he could stand it no longer. His investigation into the Black Fox would have to wait for tomorrow. “I’m tired, Maddox,” he said. “I think I’ll turn in.”

Part 2: a series of surprising disclosures

 

#WhyIWriteHistoricals

paradeIn most parts of the world, it’s #WhyIWriteHistoricals #WhyIReadHistoricals day. Here, it is Saturday morning, but I thought I’d share with you the tweets I posted yesterday.

  • Through the lens of history, we can more clearly see our own times
  • I write what I love to read: strong determined heroines, loving heroes, compelling story lines, convincing challenges
  • Knights, Dukes, Earls, handsome rogues and pirates; what’s not to like?
  • Sometimes the stories I want to tell could only have happened in one time and place
  • I dream of a life of leisure, with nothing to do but flirt with rakes and dance at balls
  • I love to read about history, and now I’m not wasting time, I’m doing research
  • The past is a different country
  • I want to go somewhen else for my book holiday
  • Gorgeous men in cravats and knit pantaloons are hot
  • The Regency and Georgian eras fascinate me. They hold up a mirror to society today
  • Those who will not learn from history are doomed to repeat it.

How much should an ebook cost

In a recent post on a Facebook group, someone complained about paying 99c for a book that was advertised for sale, then finding it only had 185 pages. “I don’t think I should have to pay more than that for 185 pages,” she said.

I was a bit taken aback. 185 pages. That’s around 50,000 words, maybe more.

The discussion ranged widely and came to no conclusions, but it sent me back to the perennial question we self-published writers need to solve on their own. What price is a good price for an ebook?

(Note: all the prices below are in US dollars)

Average price for an indie published book

Author earnings says that indie books averaged $3.87 in May.

Screen-Shot-2015-05-03-at-3.49.53-PM

This is an increase of 5% in the past 15 months. By contrast, ebooks on Amazon from big-5 publishers have increased in price from $8.29 to $9.53.

Average price for a bestseller

According to Digital Book World, the average price for a bestseller in the first week of April was $6.14, and it’s been hovering around $6 for some time. Most of these are by big name authors, and traditionally published. When you buy a big name author, you know exactly what you’re going to get. When you buy a book from one of the big name publishers, you can assume a certain level of copy editing and professional publications values.

Indie books might be well written and professionally published, or they might not. It’s up to readers to decide whether they’re willing to pay 50% more for a ‘name’.

So what is a fair price for 50,000 words?

Third Scribe has written an interesting article on book pricing. They’ve based their assessment on 50,000 words (the same figure, I’ll remind you, as our Facebook friend’s 99c book). I’m not going to quote at length, but here’s the summary table – and it doesn’t include the cost of all the stuff that goes in behind, such as websites, newsletters, accountants, and so on.

Tallying these up…

Editing: $1,200
Cover Art: $400
Formatting: $100
Promotion: $400
Grand total: $2,100 ($12,100 if you count the author’s time).

That is a real, no bullshit, actual, honest to God cost of what it takes to produce a quality book in the digital age.

How many books does an author sell?

It’s hard to get the figures, but best estimates seem to be that 50 to 100 sales in the first year is average, and 250 sales in the lifetime of the book is pretty good.

And remember that, for books sold on Amazon, the author gets 35c of the list price of a book priced under $2.99.

To make back those basic costs – not your time, just your production expenses – at a cover price of 99c, you’d need to sell 6,000 books. That’s 24 times the average.

So people cut corners. They skip the editor and do their own cover art. Which impacts quality and disappoints readers. That’s not a path I’m prepared to go down.

How do readers feel about price?

Of course, the costs to the supplier are not the only factor. We’ve also got to consider demand.

Dear Author posted an interesting assessment of how readers feel about price. The quotes below summarise their views. Click on the link to see the whole thing.

1)  99c = I’ll buy you but I’m in no hurry to read you.  There’s no question that 99c will result in sales but how many people are reading it?

2) $1.99 is a dead zone.

3) $2.99 – $4.99 is the “I’ll try you even though I’m unsure whether I’ll love it.”  I think this is the discovery price range.

4) $5.00 to $7.99 is the “I’ve read you before and enjoyed what I’ve read.”  This price range is reserved for authors you’ve enjoyed in the past and figure you’ll be entertained for a few hours.

5) $8.99 and up is the “I’ve read you before and I love you.” At this price, you are foregoing purchasing at least one other book, if not more.

And Mark Coker of Smashwords has the figures to show that a 99c book may sell more copies, but a book priced between $3 and $3.99 will generate more income.

I have no conclusions

I don’t know the answer. I’m learning as I go, and trying new things. I’ve given away one book, a novella of 24,000 words, to show my writing style to prospective readers. I’ve priced a long novel at $3.49. And I’m thinking of putting A Baron for Becky – a long novella of nearly 50,000 words – on the market at $2.49. (It is currently for preorder at 99c.)

One lesson I did take from the discussion is to be very clear about labelling. So I’m going to change my book descriptions to say how long the books are. Beyond that, it’s all experimentation.

 

How to market your book: a Tuesday Talk with Mari Christie

Originally posted at 10 Minute Novelists. Mari and I will be posting our thoughts on marketing in a bazillion book marketplace each week at this time.


billboard-951520-m“Pick a Little, Talk a Little, Pick a Little, Talk a Little, Cheep, Cheep, Cheep, Talk a Lot, Pick a Little More…”

I date myself with this reference to The Music Man (and finally publicly admit my long-time love of musical theatre), but I find it inexplicably accurate when discussing word-of-mouth marketing.

Most readers will not tell their friends how great you are. Sadly, your book is not their primary topic of conversation. However, word-of-mouth marketing is the best, and least expensive, tool you have.

Always has been. Always will be.

Further, this is the way people make buying decisions now—recommendations from friends and respected experts—which is why social media campaigns sell. Static advertising is no longer effective. (Let me say that again: Advertising no longer works.)

Now, the most effective forms of promotion involve conversation. This means review sites, blogs, co- and cross-promotion with other authors, book clubs, signings, and most important, two concepts with more meaning than you think: “Buzz” and “viral” marketing.

Buzz Marketing, as the name implies, is about people talking about your product. However, its specific meaning in the marketing world moves beyond organic discussion. In marketing parlance, buzz is generated by designing the conversations you want people to have. A great example is drug commercials: “talk to your doctor about [insert medication].” If you think lovers of Gone with the Wind will buy your book, tell them why your hero is like Rhett Butler. If they agree, they will tell friends who also love Southern historical fiction. (If they don’t agree, the strategy will backfire, so design your conversations carefully.)

Viral Marketing, like a cat video shared ten million times on YouTube, is created by giving someone an item to pass along. This might be a video trailer or coupon or a sample book or a rack card, but should always be designed to bring people back to your product. A bookmark is lovely, but without an easy link to a buy site (not just your website), its usefulness is limited. Likewise, a pass-along no one passes along is irrelevant.

To achieve these all-but-magical forms of promotion, back to my third-favorite musical of all time (before you ask, Camelot and My Fair Lady).

Pick a Little

Loglines, elevator speeches, and blurbs aren’t just for the back cover (or pitching an agent) anymore. Today, you are pitching everyone who might be interested, including people you will never meet.

Identify thought leaders: Since customers take their advice from friends and experts, pick your targets carefully. Street teams work because their friends probably have similar tastes and are more likely to listen to a friend’s recommendation than yours. Similarly, if a noted authority (like a bestselling author or well-known reviewer) supports your product, buyers will listen.

Keep it short: Loglines work better than blurbs for verbal and social media exchange. “[Book Title] is about [if you have to take a breath, your conversation is too long].”

Start smart: Choose a limited number of outlets and messages until you know what works, and track your results. Indiscriminate efforts are wasted. Begin small and only escalate what sells.

Create Meaningful Messages: Make much of milestones, like bestseller lists, publication anniversaries, or selling a certain number of copies, because these tidbits are easily shared by loyal fans. Promote great reviews, especially ones by thought leaders.

Talk a Little

Begin with human interaction, not calculated conversation starters. Get to know your audience—and let them get to know you—by joining and participating in:

  • Writers’ groups. While the “author water cooler” is, in some ways, counter-intuitive, authors help each other and classes in craft will never hurt your chances of success. To make this most effective, remember that turnabout is fair play; giving back to the community is imperative, not optional.
  • Social groups related to your interest, online and otherwise, for instance, online research-sharing groups, a gardening society, or a historical reenactment troupe.
  • Relevant associations, like historical preservation societies, religious study groups, or scientific research consortiums.

When you have found a niche or two where you feel comfortable, attend meetings, volunteer, speak up in online forums, and generally make yourself known, not just as an author, but as a contributor. The chance to talk about your book will occur naturally, and your audience will be more receptive.

Cheep (or Rather, Cheap)

Word-of-mouth is the least expensive marketing option. When it begins to move on its own, it costs you nothing, and before it does, most of your outlay is in time, not cash. A couple of ideas to stimulate buzz and viral messaging:

Cheap

Giveaways: Sending an e-copy of your book to a potential reader is a great investment. That said, give away the book or directly related items, not “anything someone might want,” and don’t spend more than your sale is worth. Also, target your giveaway. It makes no sense to give a novel to someone who only reads nonfiction. Copies to reviewers are great, but don’t send a historical romance novel to Suspense Magazine.

Cheap

Sales: Judiciously lowering the price on your book is great way to get word-of mouth moving. If you watch social media, you will see that “This book I loved is only 99?!” is shared far more often than, “I loved this book.” If you combine sales with similar authors, so much the better, because then you are sharing a larger pool of readers interested in your genre.

Talk a Lot

Once you know which conversations to have and with whom, spread them around! Every sentence can’t start with, “My book,” or the pass-along will be “boring and self-centered.” But as you find the balance between normal interaction and sales, you will naturally find opportunities for both.

Pick a Little More

As time goes on, expand your conversation starters, extend your reach to new thought leaders, and find new outlets for your message. But always—always—make sure the words you are putting in other people’s mouths are ones you want repeated.


Mari ChristieMari Christie is a professional writer, editor, and designer with almost twenty-five years’ experience in marketing and business communications. She holds a BA in Writing from the University of Colorado Denver, summa cum laude, and is a member of the Bluestocking Belles and the Rocky Mountain Fiction Writers. Under the pseudonym Mariana Gabrielle, her first Regency romance, Royal Regard, was released in November 2014 and her second, La Déesse Noire: The Black Goddess will be available in June 2015.

 

Websites: www.MariChristie.info and www.MarianaGabrielle.com
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THE END

I’ve finished A Baron for Becky and done the first edit. It’s 46,800 words, and what I thought was going to be an epilogue turned into two more chapters, but it’s done. Once I’ve transferred my hard copy markups to the electronic copy and created book files, it’ll be off to the beta readers.

To celebrate, here’s another excerpt. Becky is reading a letter from the Duchess of Haverford.

Ah. Here is what she was looking for. She read quickly, her smile broadening. But this was perfect! Hugh would be so pleased, and so would the girls. And Miss Wilson the governess, who had come as a favour to Becky and Aldridge but was anxious to begin her promised retirement before the first snow.

She began a reply; she wouldn’t be able to send it until she had spoken to Hugh, but she wanted to waste no time.

A footfall behind her warned her an instant before her husband’s hand came over her shoulder and snatched up the letter.

“Hugh!” she turned awkwardly in the chair, and looked up into her husband’s stormy face. “Hugh? Is something wrong?”

His angry expression was fading to embarrassment as he read the first page of the letter, then turned to the signature. “The Duchess of Haverford?”

“Yes,” Becky asked. “Who did you think it was from?” She knew perfectly well what he thought. How could he?  She had given him no reason to doubt her!

“I… uh…” Embarrassment was now uppermost. He covered it by glaring at her. “Why is the Duchess writing to you? Does she mention Aldridge?”

It hadn’t occurred to Becky until this moment that they never talked about Aldridge. Never. He was supposed to be Hugh’s best friend, and had, in his own way, been a good friend to her, but in this house he had ceased to exist.

“She says he is still wearing a black-armband and3dc6b2efdd327ed0c495004f157561ae is enjoying the sympathy it wins him,” she told Hugh.

“That sounds like Aldridge.” He almost smiled, but then frowned again, looking down at the letter he still held.

Becky took a deep breath and let it out slowly. Calm. Stay calm. “I wrote to the duchess to ask her if she would find us a governess, Hugh. Miss Wilson only came for a short time, and it has already been three months.”

“Oh.” Embarrassment was winning. Good. He should be embarrassed to think so ill of her. “I… can we start over, Becky? Can I go out and come in again and just pretend this never happened?”

They should talk about it. She shouldn’t let him just brush it away. But she could never stay cross when he was smiling at her, begging her with his eyes. She smiled back and nodded, and he tiptoed to the door with ostentatiously large steps, trying to make her chuckle. Which she did, just to please him.

Moments later, he poked his head around the door again. “Becky, my love, I’m home.”

“Hugh, how lovely. You’re early.”

“I finished early, and could not wait to see my lovely wife.”

Planning through to January next year

octopus_writer_by_notya_chan-d4lu170I’ve been doing all sorts of things with the grandpeople today. We’ve practiced spelling, made cupcakes, and washed windows. And in between I’ve been writing the Teatime Tattler column for EST Saturday 23rd May, playing in the Bluestocking Bookshop, contacting my beta readers to see who wants to read A Baron for Becky, writing a publications plan, and creating a spreadsheet with key deadlines for the next six publications.

So here we go:

A Baron for Becky is my next release. I’ll send it to beta readers next Wednesday, but I need to give them enough time for feedback, and fit in with the proofreader; publishing on 23 July, as I’d hoped, is just too tight to achieve the level of quality you deserve. So publication date will be 5 August. All going well, I’ll have ARC copies by late June, and reviewable final copies by 19 July.

Next job for me is the novella for the Bluestocking Belles’ Christmas project. We’re publishing an anthology, with eight Christmas novellas. It’ll be launched on 1 November, but I have to have my edited draft ready by 1 June.

Once that’s gone, I’m back into Encouraging Prudence, and I hope to have that ready for beta readers by 9 July. I’m not having my online launch till late October (I’m thinking 23 October), but I need to be finished early enough to order hard copies for BookTown here in my hometown on 17 and 18 October. So it has to be finished and ready to format by 30 August.

I plan to start writing A Raging Madness on 10 July, and release it on 29 January.

And I have two short stories that I wrote as party prizes. With more parties to go, I might have a book of short stories out for Christmas!

All of that, and the day job hasn’t ever been busier. No wonder I’m doing barely any reading!

Double standards, much? An excerpt from A Baron for Becky

EARLY-412-Group-aAldridge, impatient now that they were back at the little girl’s house, hurried her into the parlour where he’d left the twin dolls and presented them to her. She, beautifully mannered as she had been all evening, curtseyed her appreciation, then hugged him and kissed his cheek. “Thank you, Uncle Aldridge. They’re so beautiful. Look, Mama. Look how beautiful they are.”

Hugh looked. The mother, bending over her daughter who was excitedly showing the dolls’ wardrobe and their articulated arms and legs. And the child, her mother in miniature. Identical heart shaped faces; identical dark hair tied back but with tiny curls around their forehead, identical porcelain skin and cornflour blue eyes fringed with dark lashes.

So beautiful.

So intent, like the statues of the madonna he had seen in Catholic Portugal before he sold out, her eyes full of love for her daughter.

God, he needed a drink.

“Aldridge?” Aldridge was smiling fondly as he watched his mistress and her child. “Aldridge, is there any brandy in the house?”

“Not here, Overton.” Aldridge was impatient. “Just wait a bit, can’t you?”

Of course he could. It didn’t worry him at all to see this kept woman, this harlot, bent lovingly over her daughter; standing up to him—a head taller, a man, and an aristocrat—to protect her daughter. When his wife, damn her, had ignored her daughters; had regarded them as disposable pawns in her campaign to be the mother of a peer. It didn’t worry him. It didn’t.

“I’ll walk,” he said. “Miss Winstanley, my felicitations on your birth anniversary. Mrs Winstanley, my thanks for a pleasant evening. Aldridge.”

Hadn’t they passed a tavern two streets back? Surely they had.

Whatever they sold, he was drinking it.

Writer happiness and what comes next

BfB2I’m feeling peaceful but empty. The first draft of A Baron for Becky is done, all but the epilogue. And the epilogue is planned in my head, but waiting for me to have a couple of hours of uninterrupted time.

Still lots to do: editing, some rewriting, a bit of fact checking. Then proofreading, formatting, loading. The book’s journey to publication begins when the writer types THE END.

But I’m confident enough to be able to post the book for pre-order, so those links should be available within the coming week. I’m still hoping to publish late July, but I’ll set the preorder for 19 August, just to give me a bit of room to make the book the best it can be, and do all the stuff that goes with a launch: write posts for a blog tour, organise a fabulous launch event, invent swag, and so on.

In other news, Farewell to Kindness sold to more than 800 people in its first month, and Candle’s Christmas Chair, the free novella, will reach 50,000 downloads this week. I’m so grateful to all you wonderful readers who are taking a chance on this novice and nervous author.

Our choices create us

La Déesse Noire is one of those novels you keep thinking about long after you put it down. To me, the crux of the story is how the four main characters are defined and directed by the choices they make.

Kali Matai was born and raised a tawaif; one of the women entertainers who served those of the highest rank in the Murghal Empire of India. Her life was shaped by the choices made by her tawaif mother and the English peer to whom her mother was given. In England, she is the pawn of powerful men, but when all she loves is at risk, her choices give her a future she believed could never be.

Lord Birchbright once loved a tawaif and gave her two daughters. Given a choice between his forbidden family and the wealth and power waiting for him if he returns to England without them, he abandons them. His choice is to pursue power at all costs.

The book unusually has two male protagonists: Fitz and Rook. They, too, must choose between love and position. One chooses a lonely and ultimately self-centred life. The other is prepared to abandon everything he knows for the woman he loves. I loved them both, but I know which one was the hero.

Kali is one of the most engaging heroines I’ve read. I loved her dignity, her self-respect, her quiet humour, and her sharp intelligence. And I loved how hard it was for her to let her armour down; to become vulnerable; so that she could reach for her dreams. Her happy ending gave me goosebumps. I also very much enjoyed the interesting and believable secondary characters, both the villains and the friends and allies of the heroine.

Mariana Gabrielle has written a book about people on the edges; people discriminated against and even persecuted because they are different. She has done so with skill, sensitivity, and wit. She left me wanting more. I thoroughly enjoyed her Royal Regard and gave it five stars. La Déesse Noire is better. I wish I could give it seven on Amazon and Goodreads, but this is my blog, and my star system can be anything I like. So seven it is.

Disclaimer: I am a member of the same writers’ group as Mari Christie, who writes Regency novels as Mariana Gabrielle, and I was proof-reader for La Déesse Noire. This did not influence my enjoyment of my book. But don’t believe me. Read it for yourself.LDN meme