How much should an ebook cost

In a recent post on a Facebook group, someone complained about paying 99c for a book that was advertised for sale, then finding it only had 185 pages. “I don’t think I should have to pay more than that for 185 pages,” she said.

I was a bit taken aback. 185 pages. That’s around 50,000 words, maybe more.

The discussion ranged widely and came to no conclusions, but it sent me back to the perennial question we self-published writers need to solve on their own. What price is a good price for an ebook?

(Note: all the prices below are in US dollars)

Average price for an indie published book

Author earnings says that indie books averaged $3.87 in May.

Screen-Shot-2015-05-03-at-3.49.53-PM

This is an increase of 5% in the past 15 months. By contrast, ebooks on Amazon from big-5 publishers have increased in price from $8.29 to $9.53.

Average price for a bestseller

According to Digital Book World, the average price for a bestseller in the first week of April was $6.14, and it’s been hovering around $6 for some time. Most of these are by big name authors, and traditionally published. When you buy a big name author, you know exactly what you’re going to get. When you buy a book from one of the big name publishers, you can assume a certain level of copy editing and professional publications values.

Indie books might be well written and professionally published, or they might not. It’s up to readers to decide whether they’re willing to pay 50% more for a ‘name’.

So what is a fair price for 50,000 words?

Third Scribe has written an interesting article on book pricing. They’ve based their assessment on 50,000 words (the same figure, I’ll remind you, as our Facebook friend’s 99c book). I’m not going to quote at length, but here’s the summary table – and it doesn’t include the cost of all the stuff that goes in behind, such as websites, newsletters, accountants, and so on.

Tallying these up…

Editing: $1,200
Cover Art: $400
Formatting: $100
Promotion: $400
Grand total: $2,100 ($12,100 if you count the author’s time).

That is a real, no bullshit, actual, honest to God cost of what it takes to produce a quality book in the digital age.

How many books does an author sell?

It’s hard to get the figures, but best estimates seem to be that 50 to 100 sales in the first year is average, and 250 sales in the lifetime of the book is pretty good.

And remember that, for books sold on Amazon, the author gets 35c of the list price of a book priced under $2.99.

To make back those basic costs – not your time, just your production expenses – at a cover price of 99c, you’d need to sell 6,000 books. That’s 24 times the average.

So people cut corners. They skip the editor and do their own cover art. Which impacts quality and disappoints readers. That’s not a path I’m prepared to go down.

How do readers feel about price?

Of course, the costs to the supplier are not the only factor. We’ve also got to consider demand.

Dear Author posted an interesting assessment of how readers feel about price. The quotes below summarise their views. Click on the link to see the whole thing.

1)  99c = I’ll buy you but I’m in no hurry to read you.  There’s no question that 99c will result in sales but how many people are reading it?

2) $1.99 is a dead zone.

3) $2.99 – $4.99 is the “I’ll try you even though I’m unsure whether I’ll love it.”  I think this is the discovery price range.

4) $5.00 to $7.99 is the “I’ve read you before and enjoyed what I’ve read.”  This price range is reserved for authors you’ve enjoyed in the past and figure you’ll be entertained for a few hours.

5) $8.99 and up is the “I’ve read you before and I love you.” At this price, you are foregoing purchasing at least one other book, if not more.

And Mark Coker of Smashwords has the figures to show that a 99c book may sell more copies, but a book priced between $3 and $3.99 will generate more income.

I have no conclusions

I don’t know the answer. I’m learning as I go, and trying new things. I’ve given away one book, a novella of 24,000 words, to show my writing style to prospective readers. I’ve priced a long novel at $3.49. And I’m thinking of putting A Baron for Becky – a long novella of nearly 50,000 words – on the market at $2.49. (It is currently for preorder at 99c.)

One lesson I did take from the discussion is to be very clear about labelling. So I’m going to change my book descriptions to say how long the books are. Beyond that, it’s all experimentation.

 

Lest we forget.

Today is Anzac Day. Today, New Zealand and Australia pause to remember those who fought and those who fell in service to their country. Anzac is an acronym from  Australian and New Zealand Army Corps, the name given to the expeditionary force formed in Egypt in 1915 to fight in World War I.

Anzac Day has become a time for us to remember those — both in uniform and as civilians — who served in any of the armed conflicts in which Australia or New Zealand has been involved. But today is special. Today is 100 years to the day from the first landings on the beach at Gallipoli, in what is now called Anzac Cove.

As I type this, it is 6am in New Zealand and around the country people of all ages are attending dawn ceremonies. This is the crowd at Wellington, in the newly opened Memorial Park.

Wellington crowd

Here’s what it was like 100 years ago, in the words of someone who was there (George Bollinger, who kept a detailed diary).

Sunday 25th April The day is beautifully fine. We are steaming full speed, close to the southern shores of Gallipoli. What a day of days! We left Lemnos at 6.00 am and continuously from 8.00 am we have moved amongst a roar of thunder. At present we are within a very few miles of our warships and transports, which are stationary here. What a sight! Their big guns never cease, and as we see the flash and burst of the shells on land, we think thousands of Turks must be going under. Has ever a bombardment like this taken place before? Our men are very calm, and some are even lying about reading and taking no notice of the bombardment. Boom, boom, boom. It never ceases. What batteries could reply to these 15 inch mouths of destruction.

Monday 26th April 3.15 am. ‘Packs on’ was roared out. Torpedo destroyers are alongside to take us ashore. 9.40 am. On shore in the thick of it. The first casualty in our company was in my section. Just before dawn we were on the destroyers waiting for surf boats to take us ashore. Stray bullets were landing around us and suddenly Private Tohill who was standing just in front of me dropped with a bullet through his shoulder. Immediately after, Private Swayne was shot in the forehead. It was a relief to get ashore. The Australians were frightfully cut about effecting a landing yesterday. They say there are at least 6000 casualties. They did heroic work and the whole world will know of it. We are in a gully immediately behind the firing line and will be called in to relieve at any moment. Two New Zealand battalions were in last night and got cut about. The Turks have overwhelming numbers and it is a perfect wonder how the Australians captured these heights. In landing as many as 49 were killed in one boat and a whole regiment was practically wiped out. The din and roar and whistle of the missiles is awful. As we sit here the ambulance are passing with wounded on the stretchers. 5.00 pm. We climbed heights to take our place in reserve, to firing line. We are right in the fire zone and saw some awful sights.

Tuesday 27th April At daylight this morning a terrific artillery duel raged. The Turks put hundreds of shells onto our landing place. At 10.00 am we were marched north along the beach, and as we got under heights we met crowds of wounded coming down. Oh how callous one gets. Word rushed down from above for Hawkes Bay and Wellington-West Coast Companies to reinforce at the double, as our fellows were getting massacred. We threw off packs and forgot everything in that climb up the cliffs. We fixed bayonets on reaching top and got into it. The country is terribly hilly and covered with scrub from four to five feet high. On we rushed against a rain of bullets and our men began to drop over, before they fired a shot. We started to get mixed and were everywhere amongst the Australians. Our men were dropping in hundreds.

Wednesday 28th April We were relieved about 8 o’clock. Mostly our nerves were gone.We retired back and tried to rest: our casualties were very heavy. We manned the trenches again at 6 o’clock. No sleep and nothing to eat, just a craving for drink, and the wounded always empty our bottles. The Turkish trenches are now on a ridge about 200 yards away. Our warships are shelling them, but unfortunately have also accounted for a number of our casualties.

We have been told many times that Australia and New Zealand learned to be countries, rather than simply colonies of Mother England, on the beaches of Gallipoli. That hell was, in some ways at least, the birthplace of our nations, and the beginning of our shared heritage.

They shall grow not old, as we that are left grow old:
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning
We will remember them.

Romance with a bear is not interracial

diversity_tcm401-392214I have steam coming out of my ears, folks.

Fellow Bluestocking Belle Mari Christie, who writes as Mariana Gabrielle, is in the final stages of preparing her novel La Déesse Noire for publication in June. So she was looking at the ‘multicultural and interracial romance’ novel list in Amazon, since her heroine is the daughter of an Englishman and an Indian tawaif (great story idea, and I get to read it before you do – but more about that another time).

Mari found the list was dominated by books about werewolves, werebears, vampires, and other fantasy creatures.

I hate to break it to you, but werepeople are not real. Okay? When publishers of paranormal books tag them as ‘multicultural’, they risk trampling on the efforts of writers to bring real diversity – with people from all the world’s ethnicities and cultures’ – within the reach of readers who have a right and a need to read stories about people like them.

If you believe that people have a right and a need to read books with protagonists whose experience reflects their own, please contact Amazon and ask them to consider filtering such books into the paranormal lists, leaving the multicultural and interracial lists for books that reflect real diversity.

Bring your characters and enjoy a party

country inn

 

As I said a few posts ago, the Bluestocking Belles are having a multi-venue house warming party next month.

Between now and then, we’re trying something new; a gathering at a nearby inn, hosted by Mariana’s hero and heroine from Royal Regard (the Duke and Duchess of Wellbridge), and attended by characters created by all eight of us, and any characters that our friends and party guests may want to bring along.

Please come and join in the comments. Ask questions. Complain about the goings on or join in. Add one of your own characters to the mix. (The party is taking place in during the Regency in England, but we’re not averse to a bit of time travel if your character needs to cross the years to join us.)

We’re having a great time, and we’d love to see you there.

Announcing Bluestocking Belles

Bluestocking-Belles-logo-01-300x300My seven author colleagues and I are delighted to unveil the group we’ve been putting together over the last couple of months.

Bluestocking Belles is a group of eight authors who write novels set in or around the Regency period. Come and visit our website. Meet the other authors and their books, and learn about the Malala Fund, the charity we jointly support.

We’ve got lots planned for the future, including a book club, boxed sets of our work (some written specifically for the Belles), interesting newsletters, and fun contests. And we’re kicking it all off with a Housewarming Party in e-space on 14 March (or 15 March if you live on my side of the date line). Please join us in one or all of the three party venues:

We’ve an exciting line up of giveaways, games, and questions, and the eight of us (and some of our characters) will be delighted to mix and mingle with all of you lovely people.

And if you can hardly wait, fill in the time by entering the Rafflecopter we’re running between now and then. Be in with a chance to win an amazing grand giveaway prize of books, swag, and gifts from the Belles.

 

Farewell to Kindness deleted scene – Anne’s trip to Bristol

I’m travelling today, and so I thought I’d post the deleted travelling scene from Farewell to Kindness. I enjoyed writing it, remembering all the times I’ve travelled with my own children or entertained someone else’s children on a train or a bus. But it didn’t help the pace of the story, it introduced a whole heap of characters who never appeared again, and the single plot point could be carried in the one or two paragraphs that replaced it.

The photos of luggage are from my Pinterest board Farewell to Kindness trip to Bristol.

Behind time

A few minutes later, they were away. This was the shortest part of the trip. Some of the passengers had left Gloucester at 7.00 in the morning, but now there was just 15 miles to go. They would break the trip only once more, at Winterbourne.

Anne was squeezed between a large woman who had not woken during the Chipping Niddwick stop, and a small balding man who offered her a tentative smile over the top of his glasses. On the opposite seat, a young man was trying to keep a small boy occupied with cats’ cradle patterns in wool, while his wife rocked a sleeping little girl.

18th century luggageBefore long, the boy lost interest in what his father was doing, and became restless.

“You look like a boy who enjoys stories,” Anne said to him. The boy looked to be of an age with Daisy, who had a robust taste in adventure, preferring Anne to spice her tales of fairies and princess with wicked pirates and hungry dragons. Playing down the fairies and playing up the dragons should work for a boy.

He looked at her with hope and suspicion. “He does love stories,” his father said, his own expression all hope. Then hastened to introduce himself and his family. “This here is Georgie, and that’s Millicent with my wife, Mrs Norris. George Norris, that’s me. And that there lady by thee, that be my mother.”

So Anne introduced herself before launching into a tale that she made up as she went along, in which a coach travelling through the Gloucestershire countryside was magically transformed into a ship that – beset though it was by storms, pirates, dragons, and a rather large giant who wanted to take it home for his bath – nonetheless managed to come safely to port not quite an hour and a half later as the coach pulled into Winterbourne.

By this time, young Georgie was leaning on Anne’s knee, anxious not to miss a single word of what she said, and Anne’s voice was growing hoarse. “The End,” she finished, with a sense of relief.

At the inn in Winterbourne, the older Mrs Norris woke, and levered herself out of the couch asking for the necessary. The guard poked his head around the door into the couch. “Does anyone else need to get down? We’ll be here 10 minutes. And we don’t wait for no-one.”

Georgie whispered something to his father, and they left the coach, followed by the small balding man.

“Can George get you a drink, Ma’am?” Mrs Norris said softly over the head of the sleeping girl. “Thy throat must be that sore from all that story. Why it was as good as the players that come to Christmas fair, and so it was!”

wallpaper boxAnne turned down the drink, wanting to avoid her own trip to the necessary, but thanked Mrs Norris for the thought and the compliment.

Mrs Norris senior clambered back into the coach. “Move over, Lilly, do. How’s my Milly?”

Mrs Lilly Norris, who had relaxed into the middle of the seat, shifted sideways again to accommodate her mother-in-law’s bulk, and dropped the little girl’s head so that Mrs Norris could see her.

“You should wake her, you should.” Mrs Norris turned to her son as he put his son up into the coach and followed. “I’ve been telling Lilly she should wake Milly, else she’ll not sleep tonight.”

The guard poked his head in the door again. “Are we all aboard, then?”

“There is still one gentleman to come, I think,” Anne told him.

The guard said something scathing about passengers, adding, “Not present company, ma’am. Best take your seats. We’ll be off in just a tick, whether the gent comes back or no.”

Mrs Norris was still organising her children and grandchildren, and took no notice, but it didn’t take her long to set Norris next to Anne, and settle herself beside her grandson, with her yawning granddaughter on her knee.

“There, now we shall be comfie,” she announced, with satisfaction. “Feel under the seat, young Georgie, and tha shall find summat tha’ll like, I warrant.”

Georgie obeyed, pulling out a rectangular basket just as the thin balding man attempted to climb into the coach.

“Here, be careful, fellow,” the man said.

Norris apologised, and helped Georgie hoist the basket onto the seat between his wife and his mother.

He sat back just as the coach started with a jerk, and Georgie fell backwards against the thin man, prompting more apologies.

“Tha’ll have one of my apple turnovers, and all will be well,” offered Mrs Norris, digging into the basket with one capacious hand, while steadying the child on her knee with the other. And she and her daughter-in-law proceeded to hand out food from a seemingly bottomless basket – pork pies, apple turnovers, gloucester tarts.

Anne accepted a tart, offered shyly by Lilly Norris. “Tha should have a pork pie, ma’am,” Mrs Norris told her, frankly. “Tha has no meat on thee.”

The thin man shared his name after the first apple turnover, and the reason for his journey after the second. He was Frank Durney, and he was on his way to Bristol to take up a job as a clerk in a counting house. This coach, which he had joined at Chipping Niddwick, was his second of the day.

After his third tart, Durney complimented Anne on her story, and after the basked had been packed away, he launched into a song that, he said, had always amused his own little one.

It involved dancing for all kinds of rewards, and the others knew it. Norris and his wife joined in the singing, and Mrs Norris danced little Milly on her knee to the music, until both children were weak with giggling.

painted basketNorris produced another basket from under the seat, and pulled out a jug of cider and some wooden beakers, which he passed out to everyone in the coach, even the two children.

“And what about yourselves?” Durney asked. “It’s a long trip for the children. Cheltenham, was it, you came from?”

“Gloucester,” Norris told him, leaning out to see Durney around Anne. “But Mother has always had a yen to see Bristol, and Mrs Norris here,” he raised his cup in a salute to his wife, “she wants to stay at the seaside. So we’re off on holiday, we are, just like the nobs.” He said the last with great satisfaction, then looked at Anne with alarm. “Saving your presence, Ma’am.”

“All that way for a holiday!” Durney sounded shocked.

“What I say,” said Mrs Norris cheerfully, “is you’re a long time dead. That’s what I say. Let’s go and have a good time, I said to George here.

“But such a long way. And so much money!” Durney was clearly having trouble grasping the concept.

“Business is doing well, lad, and George deserves the time off, I told him. You’re a long time dead, I said.”

Durney looked inclined to continue arguing, so Anne hastily changed the subject. “The ride seems much smoother.”

This worked, as Durney had information he wanted to share. “We’re on the Bath road, Ma’am,” he told her. “Up till now we’ve been on lesser roads, but the Bath to Bristol road is a major post road. The toll charges are higher, but they put the money into keeping the road up.”

The following dissertation on road maintenance soon lost Anne, but clearly fascinated Norris and his son, and Anne ended up crossing the coach to sit between Lilly Norris and Mrs Norris, so that the two men could talk about various methods of road surfacing and maintenance while the boy listened.

“We will be in Bristol soon, I think,” Anne told Milly, who was shifting restlessly on her grandmother’s knee.

“I going to the sea,” Milly told her, before putting her thumb firmly back in her mouth.

“How exciting. Have you seen the sea before?”

Milly had never been to the sea, it appeared, and neither had any of her family. Anne talked to them for a little while about walking on the sand and wading in the surf, and about the shells, and strangely shaped wood, and other things that washed up on the beach.

She was surprised when she realised they were coming into Bristol. This last part of the trip had gone very quickly. Both children abandoned the adult conversations to press their noses up against the coach windows.

Before long, they turned into the yard of the coaching inn.

The-Cambridge-Telegraph-a-mail-coach-about-to-depart-English

Playing at story

6a00e5509ea6a18834017ee9cffee3970dWhen our kids were young, the PRH was in charge for training people in his profession for the whole of the lower South Island. Whenever we could, we’d all go along – so we had lots of long car trips, and I evolved a number of ways to keep the mob entertained on the way.

Several of these involved telling storytelling, and some I still play with the grandchildren today. They are great ways to develop the story telling muscles.

Build-a-story

One of our favourites was the build-a-story. In build-a-story, someone starts telling a story, and stops after a paragraph or two. The next person carries on, often taking the story in a completely different direction. I found that when you’re building stories with children, it’s important not to let them name a character after themselves, since a sibling will ensure that character is eaten by a dragon or dissolved in acid at the first possible opportunity, and it all ends in tears.

On the other hand, they quickly learn that what goes round comes round. Any destruction will soon be paid in kind, with interest!

Fortunately, unfortunately

We loved this game. The first person ends their few paragraphs with something disastrous, and the words ‘but fortunately…’

The next person picks up the tale with whatever miraculous intervention saved the day, but ends their part with ‘but unfortunately…’

Or you can mix it up and let each storyteller decide whether they’re going to pass on a happy or an unhappy happenstance.

Made-to-order stories

When the children were tired and likely to fight over story directions, I would tell the stories. But each child could choose one, two, or three objects to have in the story (the more tired I was, the fewer objects). I still do this with the grandchildren. There are rules. I don’t tell stories about other people’s characters (from books, films, or tv). And they can choose nouns, not verbs. That is, they can tell me the objects or people, but I decide what happens to them.

It can be a challenge to weave a story that has a vase, a unicorn, an alien in a spacehelmet, a spiral-bound notebook, a poodle, and a hot-air balloon. But oh the fun!

The letter game

I’ve played the letter game (by email) with two of the older grandchildren. The person who starts invents two characters, a locality, and a reason why the two characters have to write to one another instead of meeting or phoning. This all goes into the first letter. It’s impossible to plan much further than that, since the second person will take the story wherever they want it to go.

A new year, a new novel

imageI wrote my first blog post here on 16 September 2014. I’d been working up to it for some time. In 2013, I began researching for Farewell to Kindness and several other novels, and in April 2014 I finally committed the first scene to the keyboard. By the time I set up the website and wrote the first post, I’d written 60,000 words. I was pretty sure I could finish the novel, but I was full of doubts about the path I’d set myself:

I feel like the new girl in school.

After all these years growing confident in my profession, I now have a new one. Will I be any good? Will people like what I do?

Since that post, I’ve finished and edited Farewell to Kindness, sent it out to beta readers, and started collating the feedback. I’ve heard back from 12 of the 19 readers, and they have some great ideas for making the draft stronger. I can’t resist sharing some of the compliments.

“…now I can’t wait for the next 2 books! The way you write is refreshing! A lot of books I read are just too obvious. I can figure out the good and bad guys right away and that gets rather tedious. This book, however, kept me guessing, kept me wondering and wanting to find out how it all turns out. ”

“I thoroughly enjoyed this book and I am looking forward to reading more.  I am not a huge fan of the romance genre and have struggled (and eventually given up) on other historical romances so I was a bit apprehensive about reading this but there was enough action, intrigue and mystery to keep me interested and the intimate scenes were well placed, made sense to the story and weren’t too abundant (I’m sure some authors are trying to meet a sex quota!).”

“I loved this book.  I thought it was well-written and -plotted.  In fact I would give it the ultimate accolade – I would pay real money for it.”

I’ve also written, edited, and published a novella, Candle’s Christmas Chair (free through most resellers). On New Year’s Day 2015, at 9am of a New Zealand summer’s morning, more than 6,000 copies of Candle have been downloaded, a number of people have subscribed to my enewsletter, and one has even put all three of the 2015 novels on their ‘to-read’ list at Goodreads.

(By the way, if you want to keep up with my release information, please subscribe to the newsletter. I won’t send it often; just when I have news about a forthcoming publication.)

So here’s the plan for 2015.

April: Farewell to Kindness – I’ll start the final edit tomorrow.

September: Encouraging Prudence – I’ve finished the plotting and character sketches, and this morning I’ve written the first 650 words.

December: A Raging Madness – still developing the plot and writing the character sketches. And researching Cheshire and the canal system that brought goods all the way from Liverpool to London.

With beta readers by mid-November for release in 2016: Lord Danwood’s Dilemma – just making the occasional note as I come across relevant facts or visual inspiration.

I’ll continue doing a daily blog post.

And I’ve joined a small group of other indie authors; we’re planning a combined release for next Christmas. More news about this as our plans solidify.

Other ideas are still fluid, but one thing is for certain. 2015 is the year I finally earn the right to call myself a novelist. Yay!

And beyond 2015? Here’s a chart of my planned novels, colour coded by series. I’m working through them more or less in date order.

Happy New Year, all. What are your plans for 2015?