Adventures in self-publishing

journeyI’m now officially an indie publisher of historical romance. Candle’s Christmas Chair hit the e-shelves a fortnight ago today, and has since been downloaded more than 4,500 times. (I’m hoping for 5,000 by 6pm this evening, in 7 hours time, because I really like round numbers.)

And, yes, I’ve reached those figures because the book is free (or 99c to some Amazon buyers, but Amazon has been very responsive in making it free to US purchasers when I asked them to do so).

So why am I giving Candle away? In a post a couple of months ago, I commented that, to sell, I needed to write a good book and I needed to be noticed by people who wanted to buy it. By delivering a free novella three months before I release my first novel, I give readers the chance to see whether they like the way I write for the investment of a couple of hours of their time. And I make it easy for them to share their pleasure in the book (if, indeed, they like it) with other people.

In theory, this should help sales of Farewell to Kindness, which will go on pre-release at the special price of 99c on 1 March (and up to $3.49 a week after its April release date).

So, to quote the man I adore: “What have you learned from this experience?” (Not, incidentally, what you want to hear when you’ve just bumped your toe or broken your heart. But I love you, darling.)

I still have a great deal to learn, but here are my top five lessons from this first venture into the wild and wonderful world of Indie.

Lesson 1: Romance writers are a wonderfully generous and supportive community

Since joining various Facebook groups for Historical Romantic Fiction, I’ve ‘met’ many wonderful authors. My to-read list has expanded at an alarming rate, but I’ve also been privileged to share their insights, tidbits from their research, and their encouragement as I’ve dipped my toes into the indie publishing water. Without their retweeting and sharing, far fewer people would have heard of Candle’s Christmas Chair.

I particularly want to thank Helen Hollick for organising the Christmas Party blog hop at which I officially launched the novella (with a little prequel story), and the other 24 great authors who joined the blog hop and enthusiastically promoted it on Facebook and Twitter. If you haven’t read their blog hop stories and posts, please do so.

And huge thanks, too, to Mari Christie, who featured Candle on her blog. Explore her website, folks. She has some very thoughtful articles about indie publishing. And, as Mariane Gabrielle, she is the writer of Royal Regard, which is a lovely book.

Three of the people on a Facebook Group volunteered as beta readers, and gave me great feedback (and seven are beta reading Farewell to Kindness). Thank you, all.

And I’ve had some generous reviews on Goodreads, Scribd, and Amazon from some of the online community.

Lesson 2: 20 December is a terrible date to launch a new book

The 1st; maybe the 10th; maybe the 30th.

The 20th was a really, really, bad idea, and very nearly did me in. So many competing demands. We have a habit of giving the grandchildren a craft day, and this year we did two (one full Saturday for the older children, and one for the younger). I work full-time in commercial publishing, and 30 years of experience should have taught me that clients pile on the deadlines in the three weeks leading up to Christmas and the New Zealand summer holidays. And that doesn’t even begin to touch on Christmas shopping and baking.

I’m indie publishing, and this was my first book. I didn’t have money to employ specialists, so I did all my own editing, cover design, proofreading, formatting, marketing, and so on. The week leading up to 20 December was insane, and the next week, as I publicised the book, even crazier. And that week included Christmas Day.

Let’s not do that again, okay?

Lesson 3: Don’t leave the cover till the last week

I’ve done a lot of research on covers, and looked at hundreds trying to work out what I like and what I don’t. I downloaded Pixelmator for the Mac, and my PRH transferred across a heap of fonts from the ancient version of InDesign on our old publishing company’s computer. We experimented with fonts till we found some we liked. But –with final tweaks on the image — the cover I actually used wasn’t completely ready until 12 December, just a couple of days before I uploaded to Smashwords and Amazon.

Okay. Not my fault. I started working on the cover the week I started writing the novella, but I had huge troubles finding the right images. Thanks to a chance conversation on my commuter train, I met the delightful Britt Leveridge, who drew the chair for me, and delivered the day before I needed to put the book on Smashwords.

More pressure than I needed. I’m currently writing an artist’s and photographer’s brief for Farewell to Kindness (the one I have is just a place holder), and aim to have it done and ready to go by mid-February.

Lesson 4: Distribution takes time – preorder is the way to go

I uploaded on 16 December my time. The book began to be downloaded from Smashwords straight away. Somehow, I’d managed not to take that into my calculations, but hey — a download is a download, right? It took several days to filter through to the resellers from Smashwords. Apple finally started showing the book on 27 December, and didn’t really pick up speed for several days. As of today, it seems to be shifting around 100 books a day. Kobo don’t seem to have Candle yet, but I’m watching out for it.

Amazon started selling immediately, too, but didn’t really begin to move until they made it free (see Ask for what you want, next).

I didn’t have the option of preorder for Candle, since I was planning to give it away (and, in any case, it wasn’t ready till the last minute). But I’ll definitely lighten my stress load by putting Farewell to Kindness up for preorder five weeks before release. That’ll mean it is in all the stores and ready to go on release day.

Lesson 5: Ask for what you want; it’s less stressful than waiting

Ask for reviews. Ask for ratings. People can say ‘no’. But you lose nothing by asking. One thing I asked for was a free listing on Amazon. I’d been told that Amazon would price match, and that I should ask people to request price matching. So I did. And nothing happened. I read discussions on forums where authors talked about how hard it was to get price matching. But then I thought ‘why not ask’?

So I emailed Amazon, told them that the novella was free at Apple and Barnes & Noble, that my strategy was to give it away free to publicise the next few books, and that — if they price matched — we’d both benefit in the long term. Within 24 hours, it was free on Amazon to US purchasers, and they’ve since distributed over 2000 copies (at the time of writing). I’ve been either 2 or 3 on their free bestseller Historical fiction > regency list for over 48 hours.

So ask. People just might say ‘yes’.

 

First kiss scene from Farewell to Kindness

The heroine is staying at the hero’s house. When she cannot sleep, she goes to check on the rest of her family, and meets him in the darkened hall. He invites her to sit with him in the old Minstrel’s Gallery.

bluedrink setRede set the tray down, and took the candleholder from her to light candles in a candelabra that sat with others on a shelf just inside the door.

The room was not more than eight feet from where they had entered to the opposite wall, but stretched out to her left for an indeterminable distance. The near corner of the room was lit by the candelabra Rede set on the small table where he’d set the tray. Within the circle of light was the opposite wall, only a few feet high, letting out onto a dark void.

“It looks out over the Great Hall,” Rede told her, motioning to a chair.

Anne sat. She really should not be alone with him. She was sure Ruth and Hannah would advise her to beg a candle and take herself to bed. Alone. Of course, alone.

candelabraRede broke into her thoughts. “Your sister seems very excited about the Assembly.” He passed her the drink he had poured.

She smiled, fondly. “It is a great opportunity for her.” She took a sip, and blinked rapidly.

“What is this? It is very…” She paused, trying to find words to describe how it tasted.

“Your first brandy? Don’t drink it yet. Cup the glass with your hands so that the drink warms.”

He followed his own advice, bending his head to inhale the smell from the glass as he held it in both hands.

Anne, with most of her attention on copying him, said, “It has been hard for her when the other girls are talking about coming out; knowing that she must wait.”

He tipped his head to the side and raised his brow. “You plan a come out for her, then?”

“Just in Bath. Or perhaps Cheltenham? Not this year, though. We hope for next year, but the year after is more likely.”

“She is young yet. You have time enough, surely.”

Anne shook her head. “She is already 18. But she is very lovely. I am certain that she will ‘take’.”

“Ah. You are seeking a husband for her, then.” Rede sounded as if he disapproved.

“Should I not? Someone to love her; someone she can love. And children. She would make a wonderful mother, I think.”

“Wealth and title, I suppose.” He kept his voice neutral, but she could sense the sneer. What right had he to make assumptions and then sneer?

She refused to rise to his baiting.

“A competence is a useful thing for a couple starting life together. I would not like her to be poor. Wealth, however, is not necessary to happiness, in my view.” No need to tell Rede that Kitty would bring wealth enough to any marriage. Indeed, if she could, Anne would like to keep that information from Kitty’s putative suitors.

Rede inclined his head, making no comment.

“I do not hope for a title. Quite the contrary. Those peers I have met are, on the whole, arrogant and self-centred.” She swirled her brandy, absently. The amber liquid glowed where it caught the light. “I dare say it is not their fault. They are raised to think the world owes them respect, and make no effort to be worthy of it. I cannot think such a man would make my Kitty happy.”

“Ouch,” Rede murmured.

She raised her eyes to his, suddenly realising how her diatribe sounded. “Oh, Rede. I did not mean you. You have been everything kind.” Flustered, she sought to change the subject.

“That is an unusual shawl.” In the better light, she could see it was striped, with the occasional broad red stripe and the other stripes woven blue and white, red and white, and yellow and white. The long knotted fringe swung as he moved his legs, twisting slightly as he looked down.

leg-sash“My ceinture flechée? Yes, there can’t be many of them in England. My wife’s people make them.” He ran his hand over it where it fell from the knot around his waist. “Marie Joséphe made this one for me. These are her family’s colours.”

“Marie Joséphe was your wife.”

“Hmm, yes.” He was focused on the shawl.

“What did you call it? Ceinture flechée? Arrow sash?”

“For the pattern. I think your brandy may be ready to drink.”

Anne started to lift it to her mouth.

“No. Wait,” Rede said. “Swirl, sniff, and then sip. Here; let me show you.” He leant forward and cupped his hand around the glass over hers.

“Swirl.” He moved her hand gently in a small tight circle.

“Sniff.” He held the glass several inches from her nose and again swirled it slightly, then shifted it closer.

“Now sip. Just a small amount, slowly. Let it slide over your tongue.”

Anne followed his directions, not taking her eyes off Rede. This time, the brandy seemed a lot smoother. The flavour filled her mouth, the fiery liquid warmed her throat.

Rede had not removed his hands, and now he leaned forward still further, his eyes holding her motionless.

He came closer and closer, slowly. He would stop if she protested. She should protest. She would not.

Almost_Kiss__in_Black___White_by_AshsAshsAlFalDwnThe first brush of his lips on hers was brief, and light as a feather. He drew back enough to look into her eyes, then leaned in again. This time, his lips landed and stayed, moulding to the shape of her mouth. After a moment, he began to move, cruising along her upper lip with tiny pecks and then along the lower. He settled again, this time his mouth slightly open. Was that his tongue, sliding along her lips? How odd. How… pleasant.

She opened her own lips, and was rewarded with a hum of approval before he dipped his tongue into her mouth. Tentatively she touched his tongue with her own, which sent a tingle down through her breasts to her belly.

He hummed again, this time almost a moan.

So he liked that, did he?

Is your trumpeter on holiday?

My mother’s family were old school. Raised during the Great Depression, and tempered by the Second World War, they thought children should be obedient and humble. I grew up with comments designed to help me shrink when I was ‘getting too big for her boots’ or ‘getting a swollen head’, and I was frequently advised that I should not blow my own trumpet.

Well, my darling aunts and uncles, I love you all, but I’m going to share with everyone the latest on Candle. (And, yes, I know that if you were alive you’d make a cutting remark and then go and tell all the neighbours.)

So here it is, folks. Candle’s Christmas Chair, number 2 on Amazon’s Bestseller List for Free Historical Fiction > Regency

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Royal Regard – a book to revisit

rr-memes-10-22-14-5Royal Regard is a five star book. The characters are well drawn, the plot exciting, with many twists and turns, and a building sense of suspense, and the dialogue excellent.

Bella returns from overseas with her elderly husband Myron, who has come home to die after 15 years representing England in many foreign lands. The couple are friends of the recently crowned King George IV. Bella is painfully shy, but has learnt to hide her insecurities behind a mask of competence. Myron and the King are worried about how she will cope as an extremely wealthy widow.

Two dukes woo her, both with ulterior motives. One is a rake with a fear of emotional commitment, and one is a fortune hunter who hides some grim secrets behind a charming facade. Bella must cope not only with the vicious tongues of society’s gossips and her own unpleasant memories of England, but also with the determined assault on her senses of two practised seducers.

Royal Regard gripped me from the first. I particularly enjoyed the interchanges between Bella and her dukes – Marianna Gabrielle writes clever, witty, and thoroughly convincing dialogue. As the rake begins to grow up and realise what Bella means to him, the fortune hunter decides to take decisive action. To avoid spoilers, let me just say that I had to put the book down at that point and wait till I could finish it in one sitting, because I could see that Bella had invited a traitor into her house and I was fast approaching the point where I had to know what happened next.

In the last part of the book, Gabrielle – having resolved the external conflict – is able to zero in on the internal conflict. Both the hero and the heroine grew through their experiences and gave me a satisfying ending that totally convinced.

I have one minor quibble, and it may yet prove to be nothing. The heroine’s brother turns up three quarters of the way through the book and stays for 100 pages before disappearing again. He seemed unnecessary to me. On the other hand, he could be good for a sequel. I did want to know what had happened to him in the years he’d been estranged from his sister, and what would happen to him next, which is a credit to Gabrielle’s deft outline of his character.

So I’ll be watching with interest to see where Gabrielle goes next. Meanwhile, Royal Regard goes in my to-be-read-again pile, for books I’ve enjoyed and want to one day revisit.

I’ll be home for Christmas

High Country New Zealand - pg208I’ve joined a Facebook event called A Story for Christmas, and I thought you might enjoy the story I’m telling there. It is set at the other end of the 19th Century, and on the other side of the world to my novella and current WIPs. Here’s the first excerpt.

“I’ll be home for Christmas.” That’s what Rick had said, three months ago when he’d left their farm up in the high country. Since then, all Molly had had of him had been his letters. He wrote faithfully every day, and she wrote back, adding to each letter until they ran to pages and pages, and saving them until her monthly trips down into town, when she could collect his fat package and send her own.

Then she would drive the 15 miles home, and–between guiding the tired horse and refereeing the tired squabbling children in the cart behind her–sneak peeks at his precious words.

Sarah, Michael, and Charlotte missed their Papa, but not as much as she did.

“I’ll be home for Christmas,” he finished the entry for each day, as if it was a mantra that, repeated often enough, would come true.

Molly couldn’t understand the goings on in far off Auckland, where lawyers squabbled over which of the competing heirs owned the estate left by Rick’s distant cousin.

“It would be a good thing for us,” Rick insisted. “We could afford servants to help you with the work. We could even move into Christchurch, where you could be near your family.”

She had shaken her head at that. She loved their land. She loved the high still bowl of plains, ringed by mountains with their caps of snow even now as summer crept over the land. Here, sitting on their front verandah on the morning before Christmas, she could look out over the nearby fields where the grain ripened. She couldn’t see the braided river that snaked through the valley, but she could hear it. In Spring, when the snow melted, it roared, but today it used its summer voice, chuckling over the stones.

Their grain. Their hens in the yard, their cows in the small field behind the house with the patient horses, and their sheep dotting the mountainsides all the way up to the snowline.

She couldn’t imagine exchanging the peace of their own farm for the leafy suburbs of Christchurch and the pleasures of colonial society. And she knew Rick loved this farm even more than she.

Inside the house, she could hear the children talking from their bed. She tucked the doll’s dress she was making back into her sewing basket. Time to serve breakfast. As she stood, she looked once more down the valley to where the road came over the pass. And stopped. There, just cresting the hill, was a far off figure.

Molly had laid the table after milking the cow, so there was little to do but ladle out bowls of porridge for the children. She set the rack of sliced bread onto the hot plate to grill. In between spooning mouthfuls of porridge into Charlotte, and batting Michael’s hands away from his bowl when he tried to use them instead of his spoon, she ran three times to the front door to see the traveller, who was closer each time.

Whoever it was–and she’d quickly realised it wasn’t Rick–he was walking. She didn’t think it was one of the Johnson men, either. The figure was not as thick-set, as the neighbours Rick had commissioned to help her with the heavy work and to check on her and the children every few days. And the Johnsons rode across the hill that separated their valley from hers and Rick’s. They didn’t walk.

On her third trip, she watched the traveller disappear below the grain, out of her sight. He would be on her doorstep within ten minutes. She buttered toast for the children, and spread it with jam, listening for the knock on the door.

When it came, it was soft, almost deferential. Even so, a dozen frightening scenarios flitted through her mind as she went to the door. Usually, she was too practical and too busy to worry about being here alone. But she couldn’t remember last time a stranger had come to her door. She opened it wide enough to see the stranger, but kept her hand in place to slam the door if she needed to.

He was thin to the point of gauntness, and his clothes were patched, faded, and frayed at the     edges. A swagman. One of the army of unemployed who walked the roads looking for work, though he was older than most who pursued that life.

“Merry Christmas to the house, Mistress,” he said, with an elegant bow that would not have been out of place at the Mayor’s mansion  in far off Christchurch. His voice, too, surprised. Quiet and husky, with a refined accent directly from Mayfair.

 

Lofty, the drifter, ate with intense concentration, as if he hadn’t seen breakfast in half a lifetime. Then he chopped wood with the same focus, quickly filling the wood stand near the kitchen lean-to.  By the time Molly came to find him for lunch, he had chopped sufficient wood for another month of cooking.

He shook off Molly’s thanks, but she was grateful, anyway. For days, she’d been chopping just enough for each day, waiting for one of the Johnson men to turn up and replenish the wood pile as they’d been promising every time they rode over.

Perhaps he would consider mending the fence that she’d patched? If Daisy the house cow was not such a calm beast, she’d have been out of the field and up into the hills long since. And Daisy’s growing calf was a far less tractable animal. The Johnsons had promised to fix the fence and neuter the bull calf, but always on their next visit, never the current one.

Before long, Lofty was whittling the end of a new fence paling to form a peg that would fit into the post. The two older children were sitting on the rung he’d already finished, listening awestruck to the story he was telling about Christmases he remembered from far away England.

Molly sat within earshot on the verandah. There, she could keep an eye on the children and Charlotte, who was asleep on a blanket at her feet, continue her sewing, and watch the road over the hill for Rick. Surely he would come today?

She was as fascinated as her children by Lofty’s stories. The childhood he remembered was one of privilege and plenty. What path brought him penniless to her door at the other end of his life on the far side of the world?

The Johnson men came thundering down from the hilltop, leaping the fence into the home paddock and out again perilously close to the children.

“Merry Christmas, Mrs Berringshaw,” shouted Mike Johnson, the oldest, his voice startling Charlotte awake. “We just came to see if your husband was home yet.”

“Not yet,” Molly told them. “I expect him today.” Then, to Charlotte, who was inclined to be fretful when woken, “Hush, baby. It is only some horses.”

The three brothers swung down from their horses, Jake and Zeke going to talk to Lofty while Mike came up onto the verandah.

“Mama says you’d better come over for Christmas tomorrow. Looks like your man isn’t going to make it,” Mike said.

“Thank your Mama for me,” Molly told him, firmly. “But the children and I will be having Christmas here. And Rick will be home. He promised.”

I’ll post the next excerpt once I’ve written it.